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Ensure your page content can be viewed by all users regardless of ability. This will help ensure you have the widest possible audience.

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User Experience

Create a User Experience that your users will rave about and encourage others to try.

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Ensuring your interface is not only simple but intuitive will help your conversion rates for your site, system or application.

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Engaging Design

Ensure your design not only looks good but puts functionality at its heart, working well regardless of your user device, connection or predjudices.

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More about Accessibility. Delivering what your visitors want.

Web accessibility refers to the inclusive practice of removing barriers that prevent access to websites by people with disabilities. When sites are correctly designed, developed and edited, all users have equal access to information and functionality. For example, when a site is coded with semantically meaningful HTML, with textual equivalents provided for images and with links named meaningfully, this helps blind users using text-to-speech software and/or text-to-Braille hardware.

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More About User Experience. Delivering what your visitors want.

The process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.[1] User experience design encompasses traditional human-computer interaction (HCI) design, and extends it by addressing all aspects of a product or service as perceived by users.

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More About Usability. Ensuring your site, system or application is simple and clear to use.

Usability engineering is a field that is concerned generally with human-computer interaction and specifically with making human-computer interfaces that have high usability or user friendliness. In effect, a user-friendly interface is one that allows users to effectively and efficiently accomplish the tasks for which it was designed and one that users rate positively on opinion or emotional scales.

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More About Engaging Design. See for yourself.

If you want to truly connect with your customers you need to design an emotionally engaging experience. Here is what you need to do to achieve it following best practice.

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